Motorola launched Guerilla Paper which is basically designer graffiti. This concept of guerrilla paper is that you can personalize or transform anything using the signature paper. This enables you to become a designer of urban landscape, personal places or personal objects.
You start off by downloading the paper from the website designed by Joshua Davis, an illustrator who works with chaos theory in art (or random generation). Then you persuade people to stick the paper everywhere.
Guerrilla Paper
Empower Yourself with Designer Graffiti
Trend Themes
1. Designer Graffiti Revolution - With the growing popularity of customized street art, artists and marketers can create opportunities for personal and brand expression by utilizing this trend.
2. DIY Urban Transformation - The trend of guerrilla paper empowers individuals to personalize their urban surroundings, inviting opportunities to develop platforms or services that facilitate the production and application of designer graffiti at scale.
3. Digital Art on Physical Spaces - Incorporation of technology in guerrilla paper opens up new possibilities, creating opportunities for cross-industry collaboration between art and tech companies.
Industry Implications
1. Art and Design - Guerrilla paper creates new business opportunities in the art and design industry by targeting consumers who love street art. Art galleries and brands can create new revenue streams by promoting graffiti-inspired art.
2. Advertising and Marketing - Brands and agencies can leverage designer graffiti to create buzz and drive engagement, providing creative and innovative advertising campaigns that generate massive user engagement.
3. Tech and Innovation - Combining digital and physical experiences with guerrilla paper creates opportunities for tech and innovation companies to develop services and products that bring customizability and personalization into our daily lives.