Shepard Fairey is a street artist that has become a hit because of his two-tone print of Barack Obama with single words "hope" and "progress." But Shepard Fairey has a long career as an underground artist. He's worked for The Black Eyed Peas, Showtime television network and even mass-marketer juggernaut Pepsi.
His work is no longer underground either, joining others whose street art marks urban walls.
Implications - Shepard Fairey, along with other popular street artists, have helped many people of the public learn to recognize street art as an art form and not a crime. The featured video shows Fairey talking to a group of students about how he got started in his work.
Guerrilla Artrepreneurs
Shepard Fairey's Radical Art
Trend Themes
1. Recognition of Street Art as an Art Form - The rise of popular street artists like Shepard Fairey has helped change public perception of street art, opening up opportunities for recognition and acceptance as a legitimate art form.
2. Artistic Collaboration with Mainstream Brands - Through his collaborations with brands like The Black Eyed Peas, Showtime, and Pepsi, Shepard Fairey has highlighted the potential for street artists to bring their unique style and creativity to mainstream industries and marketing campaigns.
3. Integration of Street Art in Urban Spaces - The presence of street art in urban areas is becoming more accepted and embraced, leading to opportunities for city officials and urban planners to incorporate street art as a form of public expression and city revitalization.
Industry Implications
1. Art and Design - The art and design industry can explore new avenues for collaboration with street artists like Shepard Fairey to create unique and eye-catching designs that resonate with a broader audience.
2. Branding and Advertising - Brands and advertisers can leverage the disruptive and captivating nature of street art to create impactful marketing campaigns that stand out from traditional advertising methods.
3. Urban Planning and Development - Urban planners and developers can incorporate street art as a way to enhance public spaces, promote cultural vibrancy, and engage with local communities in urban revitalization projects.