Mathias Lauridsen stars in a Gucci menswear ad that is monochromatic and stripe-obsessed. The Spring/Summer 2015 campaign is lensed in studio and highlights youthful looks that embody a nautical design aesthetic.
While nautical styles are usually associated with preppy and mature garments, this Gucci menswear ad presents them in a way that is younger and more effortlessly cool. The shoot's Danish star dons matched stripe suits and tailored blazers that feature black piping details. He also dons more understated blazer and denim pairings and nautical carryall accessories that are presented in this collection's continuous stripe pattern.
Inspired by rocker styling, this Gucci campaign remixes nautical looks for a new generation that responds well to relaxed and multi-functional pieces.
Youthfully Nautical Branding
This Gucci Menswear Ad Embraces Iconic Stripe Prints
Trend Themes
1. Stripe-obsessed Menswear - Opportunity for other fashion brands to explore and reinvent classic nautical pieces into more carefree and youthful designs.
2. Nautical Design Aesthetic - Brands in industries such as home decor and accessories can incorporate this design trend into their products.
3. Rocker-inspired Nautical Looks - Other fashion brands can experiment with mixing and remixing different styles to create unique collections.
Industry Implications
1. Fashion - Brands can create new collections inspired by nautical and rocker styles.
2. Home Decor - Companies can incorporate nautical design elements into their product lines.
3. Accessories - Other fashion brands can experiment with incorporating nautical elements into their accessories collections.