Gucci Beauty is expanding its cosmetics lineup with a new priming serum and foundation that's arriving in 40 different shades. Nowadays, beautiful skin can be achieved through a multi-step process, and brands are capitalizing on consumers' willingness to do this in numerous ways.
Gucci Beauty's latest release helps individuals achieve flawless skin in just two steps. The first product, the priming serum is lightweight, moisturizing the skin throughout the day and building the perfect base for foundation. The foundation is equally lightweight with the ability to blur one's skin, offering a low maintenance, no makeup look. To top everything off, the exciting new products arrive in the fashion house's iconic pink and black-colored boxes for the holidays.
Buildable Fashion House Cosmetics
Gucci Beauty's Foundation Arrives in 40 Shades
Trend Themes
1. Multi-step Cosmetics - The trend of multi-step cosmetics is continuing to grow as brands are releasing products that help achieve flawless skin in just a few steps.
2. Expanded Foundation Shade Range - Brands are expanding their foundation shade ranges to appeal to a wider range of consumers, creating a more inclusive beauty industry.
3. Fashion Beauty - Fashion houses are capitalizing on their brand recognition to release beauty products, offering consumers a full head to toe fashion experience.
Industry Implications
1. Cosmetics - The cosmetics industry has the opportunity to offer more multi-step products and expand their foundation shade ranges to continue growth in the market.
2. Fashion - Fashion houses have the opportunity to expand their brand into the beauty industry, offering customers a complete fashion experience with cosmetics.
3. Retail - Retailers have the opportunity to capitalize on the trend of multi-step cosmetics by offering a broader range of products, creating a unique shopping experience for customers.