For Good Foods, the month of October is dedicated to Guactoberfest, which is described as a "celebration of all things guacamole." While people know and love guacamole on its own, the aim of the month-long celebration is to get people to see the many ways that it can be enjoyed as more than just a dip.
Guactoberfest helps to highlight Good Foods' own line of guacamole and inventive recipes like Air Fried Guacamole Bites and Guac Taco Pizza. For the event, Good Foods' influencer partner JazzyThings will be sharing new recipes to keep avocado lovers inspired.
The celebration also includes plenty of opportunities for people to pick up prizes, product coupons and more.
Month-Long Guacamole Celebrations
Guactoberfest Shows That Guacamole is Much More Than a Dip
Trend Themes
1. Month-long Guacamole Celebrations - Opportunity for food companies to create month-long celebrations focused on a specific food item to highlight unique ways of enjoying it.
2. Inventive Guacamole Recipes - Opportunity for food companies to create innovative guacamole recipes and collaborate with influencers to inspire consumers and drive product sales.
3. Prize-focused Promotions - Opportunity for companies to offer prize-based promotions and giveaways to engage consumers and increase brand loyalty.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage the popularity of guacamole to create new marketing campaigns and drive sales of guacamole products.
2. Recipe and Cooking Platforms - Recipe and cooking platforms can collaborate with food brands to create and share inventive guacamole recipes, attracting users and increasing engagement.
3. Promotions and Loyalty Programs - Companies specializing in promotions and loyalty programs can partner with food brands to create prize-based campaigns and giveaway events to enhance customer loyalty and brand awareness.