During quarantine, many people find that they're spending more time in the kitchen and Avocados From Mexico is taking this time to encourage people to uplevel their avocado dips with creative guacamole add-ins. Homemade Cinco is a new digital program from the brand that's helping people celebrate Cinco de Mayo at home with homemade guacamole. Naturally, the program is centered on encouraging the use of fresh Avocados From Mexico but it also offers a fun experience with a digital wheel that can be spun to get people thinking about something extra that can be added to their homemade recipe.
Some of the recipes on the site include Chicken Guacamole, Chorizo Guacamole or Pistachio Guacamole, each of which is linked to an option to purchase the required ingredients online.
Gamified Guacamole Experiences
Homemade Cinco Inspires Creative Guacamole Add-Ins
Trend Themes
1. Digital Cooking Experiences - The rise of at-home cooking during quarantine presents an opportunity for digital programs that enhance the cooking experience.
2. Personalized Recipe Recommendations - Utilizing digital platforms to provide personalized recipe suggestions based on individual preferences can enhance user engagement and encourage experimentation.
3. E-commerce Integration - Integrating e-commerce capabilities within digital cooking programs can simplify the ingredient purchasing process and drive direct sales.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage digital cooking experiences to engage with customers, inspire creativity, and drive sales.
2. Technology - Tech companies can develop platforms that offer personalized recipe recommendations and e-commerce integration to enhance the cooking experience.
3. Retail - Retailers can collaborate with digital cooking programs to provide online purchasing options for recipe ingredients, creating a seamless shopping experience for customers.