GU and Kim Jones recently introduced its upcoming seasonal offerings for Spring/Summer 2018. The new range is comprised of a wide variety of garments and accessories -- this includes parkas, suits, overalls, button-up shirts, sandals and more. The overarching aesthetics of the entire collection embraces simplicity and it shows through blank canvases and subtle details all throughout.
The new KIM JONES GU PRODUCTION collection dials in on light hues, pattern designs, and minimal details in preparation for the warmer season. Some of the notable items include a front panel pants with five pocket details, a short-sleeve shirt with hidden buttons, and an intricately tailored lightweight parka. The label's second seasonal drop will be available for purchase on GU's website beginning April 27th.
Extensive Spring-Ready Fashion
Kim Jones and GU's SS18 Collection Includes Parkas and Sandals
Trend Themes
1. Spring-ready Fashion - Opportunity to create sustainable and eco-friendly materials and designs for spring fashion.
2. Light Hues and Patterns - Opportunity to experiment with new prints and pastel colors in fashion collections.
3. Minimalist Aesthetics - Opportunity to design minimalist and versatile pieces for the fashion industry.
Industry Implications
1. Fashion - Disruption opportunities in sustainable fashion production and online retail.
2. Textile - Disruption opportunities in creating innovative and eco-friendly fabrics for spring fashion garments.
3. E-commerce - Disruption opportunities in online sales platforms for fashion brands to reach a wider audience.