Those that are familiar with he G-SHOCK watch line from Casio know that it is traditionally made from plastic and rubber, but the G-SHOCK G-STEEL Collection takes the lineup to a whole other level using materials that update the watches to look super chic and expensive. Starting at a price point of $280 and up, the G-SHOCK G-STEEL Collection features six designs to choose from that feature "layered toughness," as the brand calls it, that has a double layer bezel construction.
While the G-SHOCK G-STEEL Collection features an exterior that will last for years on end, the battery will also do the same thanks to the new solar panel incorporated into the face of the watches.
Upscaled Sport Watches
The G-SHOCK G-STEEL Collection is Crafted from Strong Materials
Trend Themes
1. Luxury Sport Watches - Opportunity to disrupt the sport watch industry by offering high-end materials and chic designs.
2. Sustainable Watch Batteries - Disruptive innovation opportunity to introduce solar panels into watch designs for long-lasting battery life.
3. Layered Toughness - Innovation opportunity to create watches with a double layer bezel construction, providing enhanced durability.
Industry Implications
1. Watch Manufacturing - Opportunity to introduce upscale designs using strong materials into the watch manufacturing industry.
2. Luxury Goods - Opportunity for luxury goods industry to tap into the market of high-end sport watches.
3. Renewable Energy - Disruptive innovation opportunity in the renewable energy industry by incorporating solar panels into watch batteries.