'Gruvi,' the Colorado-based international alcohol-free beer company, has debuted the 'Gruvi Juicy IPA' for a limited time. This IPA is healthy, fruity, and accessible to all drinkers, whether a beer connoisseur or a casual beer consumer. This IPA boasts under 50 calories, a fully vegan recipe, and less than 0.5 Alcohol-by-volume (ABV). Plus, this drink is the brand's first 'Hazy IPA,' meaning the drink is cloudy and foamy, adding to the overall experience.
On top of this, the Gruvi Juicy IPA has natural fruity flavors including pineapple, citrus, and fig. The combination of the natural ingredients, low ABV, low calories, and the fact that this drink features no added sugar, makes it one of the healthiest IPAs on the market, even amongst other non-alcoholic IPAs.
The Gruvi Juicy IPA is available on Gruvi's website in 12-packs of cans for $31.99 USD, though there may be additional shipping fees based on the destination country. Gruvi launched in 2017 as an American brewery and has since grown to attract a consumer base far beyond these borders.
Global Alcohol-Free Hazy IPAs
These Juicy IPAs from 'Gruvi' are Cloudy and Accessible
Trend Themes
1. Alcohol-free Beverages - Brands can develop more alcohol-free beverage options for health-conscious customers.
2. Healthy Ipas - Breweries can develop a line of healthier IPAs using natural ingredients and lower ABV.
3. Hazy Ipas - Cater to the craft beer trend by creating hazy IPAs to expand the offerings of non-alcoholic beer options.
Industry Implications
1. Beverage - Beverage companies can explore the non-alcoholic beer market and offer healthier options to consumers.
2. Craft Beer - Craft breweries can utilize natural ingredients to create a line of healthy, low ABV IPAs.
3. E-commerce - Companies can take advantage of e-commerce options to expand and sell their beverage products globally.