With thousands of pins uploaded daily to Pinterest, it can be difficult to sift through them all and spot the ideas that are true gems—this is where the 'Grow Your Own Way' campaign comes in to help gardeners hone in on the best content posted to the platform.
Pinterest UK partnered with several influential gardening pinners and outdoor experts, and devoted a page to curating specific topics on home gardening. Some of the Pinterest boards worth checking out include ones to inspire urban gardeners living in concrete jungles, or foodies who want to their fine dining meals to begin in their own gardens.
One of the biggest points that this campaign makes is that having a large plot of land is no longer what classifies someone as a great gardener.
Pinboard Gardening Campaigns
'Grow Your Own Way' Highlights Winning Ideas on Pinterest
Trend Themes
1. Pinboard Gardening - Disruptive innovation opportunity: Develop a platform that combines Pinterest-style pinning with gardening expertise for curated gardening ideas and inspiration.
2. Urban Gardening Inspiration - Disruptive innovation opportunity: Create smart gardening solutions specifically designed for urban spaces, focusing on vertical gardening and compact gardening techniques.
3. Home-to-table Dining - Disruptive innovation opportunity: Introduce innovative technology and services that enable consumers to grow their own fresh produce at home, revolutionizing the farm-to-table concept.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Build a social media platform dedicated to gardening enthusiasts, providing a space for them to share and discover gardening ideas and tips.
2. Urban Agriculture - Disruptive innovation opportunity: Develop indoor and vertical farming systems that enable individuals and communities to grow their own produce in urban environments.
3. Smart Home Technology - Disruptive innovation opportunity: Design smart garden devices and systems that integrate with existing smart home technology to simplify and optimize gardening processes.