DD Beverage Co., a company specializing in sports nutrition and energy drinks, has announced the launch of 'GRIZZLY Energy,' its third energy drink brand. Interestingly, the new brand represents an extension of GRIZZLY Supplements, a grassroots sports supplement and vitamin company.
'GRIZZLY Energy' is currently being offered in two zero-sugar flavors: Strawberry Kiwi and Orange Mango. The drink will only be available in 473cml cans and will be distributed throughout North America. The new line of energy drinks matches the youthful, energetic branding of GRIZZLY Supplements and presents a catchy slogan: 'Welcome to the Wilderness.' In addition, each can is only 10 calories, making it a great option for those on a diet.
"Due to the overwhelming success of our GRIZZLY Supplements line, adding GRIZZLY Energy to the energy drink category with its youthful branding and distinct look, was the natural next step to continue the brand’s rapid growth." said the CEO of GRIZZLY Supplements, Andrew Drayson.
Low-Calorie Energy Drinks
DD Beverage Co. Launches New Energy Drink Brand Called 'GRIZZLY Energy'
Trend Themes
1. Low-calorie Energy Drinks - The trend toward low-calorie energy drinks creates opportunities for companies to offer healthier options in the energy drink category.
2. Brand Extension - Brand extension, as demonstrated by GRIZZLY Energy, provides opportunities for companies to leverage the success and recognition of existing brands to expand into new markets.
3. Youthful Branding - The use of youthful branding in the energy drink market creates opportunities for companies to appeal to younger demographics and differentiate themselves from traditional energy drink brands.
Industry Implications
1. Energy Drinks - The energy drink industry has an opportunity to expand its customer base by offering low-calorie options and leveraging recognizable brand extensions.
2. Sports Nutrition - Sports nutrition companies can expand their product lines to include low-calorie energy drinks as a way to appeal to health-conscious consumers.
3. Marketing and Advertising - The marketing and advertising industry has the opportunity to work with energy drink companies to create campaigns that appeal to younger demographics and promote low-calorie options.