Death Wish Coffee Co., a boutique coffee brand with the slogan "World's Strongest Coffee," has launched a new coffee blend called 'Run the Day.'
Run the Day is a unique blend that combines Ethiopian Yirgacheffe beans with Indian Robusta, offering customers a sophisticated medium roast coffee. It’s the first blend in Death Wish Coffee’s Grind for Good and will support the Girls Gotta Run Foundation, a charitable non-profit company that aims to empower young Ethiopian girls through the sport of running.
"When creating the roast curve for Run the Day, our focus was on finding the sweet spot, where both coffees shine — coming together to deliver a well-rounded, smooth, complex drinking experience," said Mike Pilkington, CEO of Death Wish Coffee Co.
Charitable Ethiopian Coffee Blends
Death Wish Coffee Debuts 'Run the Day' and 'Grind for Good'
Trend Themes
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Industry Implications
1. Coffee - Boutique and specialty coffee companies have the opportunity to create unique blends and partner with charitable organizations to give back through their products.
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