Freddy’s Frozen Custard & Steakburgers is already known for its Steakburgers, but its new Grilled Cheese Steakburger really helps the brand live up to its name.
Making its debut alongside the returning Pumpkin Pie Concrete, the new Grilled Cheese Steakburger is a delicious cross between two classic American comfort foods. Each burger is cooked to order and made with two premium Freddy’s steakburger patties. These patties are grilled with four slices of American and Swiss cheese, and then paired with crispy Applewood bacon and a savory tomato spread on two buttery slices of Texas toast. As Laura Rueckel, Freddy's CMO, smartly sums it up, "The addition of our savory tomato spread creates a nostalgic flavor that is reminiscent of dipping grilled cheese into tomato soup."
Grilled Cheese-Inspired Burgers
Freddy's New Grilled Cheese Steakburger is Instant Comfort Food
Trend Themes
1. Comfort Food Fusion - The new Grilled Cheese Steakburger represents the fusion of two classic American comfort foods, offering a nostalgic flavor experience.
2. Customizable Gourmet Burgers - Freddy's Frozen Custard & Steakburgers allows customers to customize their Grilled Cheese Steakburger with premium ingredients, enhancing the gourmet burger experience.
3. Innovative Flavor Combinations - The combination of crispy Applewood bacon, American and Swiss cheese, and a savory tomato spread showcases the brand's commitment to innovative flavor profiles.
Industry Implications
1. Fast Casual Dining - The Grilled Cheese Steakburger capitalizes on the growing trend of comfort food in the fast casual dining industry.
2. Gourmet Burger Chains - Freddy's Frozen Custard & Steakburgers taps into the demand for gourmet burger chains by offering a unique and indulgent burger experience.
3. Food Fusion Restaurants - The Grilled Cheese Steakburger aligns with the growing popularity of food fusion restaurants, where unexpected combinations create excitement for customers.