Taco Bell is offering users of its app or online portal with exclusive access to a Grilled Breakfast Burrito at no cost as a way to help boost interest in its connected ordering solutions.
The promotion is running through May 11 and only requires consumers to make a purchase to unlock the free burrito deal. This will come as welcome news to consumers who are seeking out ways to maximize the value of their dollar, while also helping the brand to expand how orders an be placed.
The free Grilled Breakfast Burrito Taco Bell promotion is being run alongside another deal that offers consumers a free Mountain Dew Baja Blast Zero Sugar with any purchase. Online or app users can also take advantage of 15% off Party Packs through June 8.
Complimentary QSR App Burritos
Taco Bell is Offering Free Grilled Breakfast Burritos to App Users
Trend Themes
1. Connected Ordering Solutions - Taco Bell's app-exclusive offering of free Grilled Breakfast Burritos can help boost interest in connected ordering solutions.
2. Maximizing Value Perception - Offering a free burrito deal alongside another deal and discounts can help consumers maximize the value of their dollar.
3. Mobile-first Promotions - Taco Bell's promotions, available exclusively on the app or online portal, indicate a trend towards mobile-first promotions.
Industry Implications
1. Fast Food Chains - Fast food chains can explore the opportunity of offering exclusive promotions on their mobile apps to boost customer engagement.
2. Mobile App Development - There is a growing need for mobile app developers to create customized solutions that offer exclusive deals and discounts to app users.
3. Digital Marketing - Digital marketing agencies can help fast food chains develop and promote mobile-first promotions to reach customers on the go.