Although Wienerschnitzel serves up hot dogs all year long, the fast food chain is changing things up for Oktoberfest 2016 by bringing back Grilled Bratwurst. For those who are looking to enjoy a taste of Germany this fall, the new sausages are a perfect choice.
Wienerschnitzel's Grilled Bratwurst sausages are available now through the end of October as a way of marking the annual German festival. There are two options available for ordering the authentic grilled sausages -- either with mustard and grilled onions or mustard and kraut. To give the hot dogs an even more authentic German taste, the chain is using soft and chewy pretzel buns to complement the savory flavor of the brats.
Whether you celebrate Oktoberfest or not, the seasonal promotion offers a delicious new take on the traditional hot dog.
Festive Sausage Promotions
Wienerschnitzel is Bringing Back Grilled Bratwurst for Oktoberfest 2016
Trend Themes
1. Oktoberfest-inspired Food Promotions - Opportunity for restaurants and fast food chains to introduce limited-time menu items that cater to the festive spirit of Oktoberfest.
2. Authentic Ethnic Flavors - Opportunity for food establishments to offer traditional and ethnic cuisine to cater to diverse tastes and cultural celebrations.
3. Seasonal Limited-time Menu Items - Opportunity for food establishments to create buzz and drive consumer excitement by offering seasonal menu items that are only available for a limited period.
Industry Implications
1. Restaurant Industry - Opportunity for restaurants to attract customers and increase sales by capitalizing on popular seasonal events such as Oktoberfest.
2. Fast Food Industry - Opportunity for fast food chains to tap into the festive spirit of Oktoberfest by offering limited-time menu items that incorporate traditional flavors and ingredients.
3. Food Service Industry - Opportunity for food service providers to cater to the growing demand for diverse and authentic flavors by introducing ethnic cuisine options on their menus.