With Osklen, Fall 2009 will be all about grey, glam, glitter, and cozy, with a little bit of nerdiness to boot.
Presented in São Paulo Fashion Week, the ‘Rising’ collection uses grey, brown and black in monochromatic proposals. Osklen designs are easy to wear and comfort is always a top concern. Knit pieces were accented with plastic appliques that add a subtle glitter to these street dresses/sweaters. The dreadlocks make a great contrast with these feminine skirts and dresses, and even the glasses are covered with wool.
Born in 1989 in Rio de Janeiro, Brazil, lifestyle fashion brand Osklen was created by Oskar Metsavaht. Osklen is one of the top Brazilian brands with their upbeat design and casual chic style. Osklen is what you'd call an ecobrand as well--Metsavaht is certainly concerned with environment issues.
Oskar Metsavaht may be the father of slow fashion, a recent trend/concept that should synthesize the best of ideals: sustainability, aesthetics and respect for the environment at a time of economic crisis.
Monochromatic Geek Chic
Osklen 'Rising' Fall '09 Collection Goes Straight to the Head of the Class
Trend Themes
1. Monochromatic Proposals - The use of a single color scheme in fashion offers an opportunity for sustainable materials and eco-friendly production techniques.
2. Slow Fashion - The rising trend towards slow fashion, emphasizing sustainability, aesthetics, and environmental responsibility can be used to innovate business practices.
3. Casual Chic Style - The casual chic style can be leveraged to create comfortable fashion that is also stylish and sustainable.
Industry Implications
1. Fashion Industry - Fashion companies can explore sustainable and eco-friendly materials and production techniques for their monochromatic proposals to adapt to the trend and slow fashion.
2. Environmental Sustainability Industry - The growing trend towards eco-consciousness and sustainability opens up opportunities for companies in this industry to partner with fashion brands and offer innovative solutions.
3. Eyewear Industry - The use of glasses covered in wool in the Osklen 'Rising' collection provides an opportunity for innovation in the eyewear industry to create more unique and sustainable designs.