Ochaba recently opened a new location in Japan that serves popular items like green tea crepes and bubble tea. While visitors will appreciate being able to quench their thirst with menu items like the Warabimochi Japanese Milk Tea with chewy tapioca pearls, the crepes are equally as appealing as handheld treats that make on-the-go eating easy.
The Tiramisu Plain green tea crepe comes dusted with matcha powder, and some of the other options available explore sweet and savory flavors, as seen in the varieties with strawberries or roasted soybean flour-coated bracken starch.
As many people prefer grazing on the go to sitting down and eating heavier meals, they are indulging in portable snacks with hybrid forms.
Matcha-Topped Crepes
Ochaba's Green Tea Crepes are Topped with Popular Ingredients
Trend Themes
1. Mobile Meal Snacks - The rise of portable snacks with hybrid forms presents an opportunity for innovation in the mobile meal industry.
2. Matcha Madness - The use of matcha powder as a topping has become popular to the extent that it can potentially disrupt the dessert industry.
3. Tea-infused Crepes - The use of tea-infused crepes creates an opportunity for innovation in the tea and dessert industries.
Industry Implications
1. Mobile Food Industry - The mobile meal industry has an opportunity to capitalize on the rise of portable snacks with hybrid forms.
2. Dessert Industry - Incorporating matcha powder in desserts has the potential to be a disruptive innovation in the dessert industry.
3. Tea Industry - The tea and dessert industries have an opportunity to innovate by using tea-infused crepes in their products.