This ad for Biocorner, a Belgium biodegradable cosmetics manufacturer, makes the statement that you don’t need to look repulsive in order to be an environmental activist.
The print ad uses before-and-after images to enforce their message: "No need to be ugly to save the planet." This ad could easily have been used to show what you can create with Photoshop while still being green. The ad was created by advertising agency Air, Brussels, Belgium with creative direction by Marie-Laure Cliquennois and Marc Paeps. the copy was written by Grégory Ginterdaele.
Stereotypical Cosmetics Ads
Biocorner Biodegradable Cosmetics Prove Greenies Can Be Hotties
Trend Themes
1. Biodegradable Cosmetics - Disruptive innovation opportunity: Create biodegradable cosmetic products to meet the growing demand for sustainable and environmentally-friendly beauty solutions.
2. Stereotypical Advertising - Disruptive innovation opportunity: Challenge traditional stereotypes in advertising by promoting diverse and inclusive representations to resonate with a wider audience.
3. Green Activism - Disruptive innovation opportunity: Develop innovative campaigns and messaging that inspire and empower individuals to engage in environmental activism while still maintaining their personal style and attractiveness.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Leverage biodegradable materials and sustainable practices to create a competitive advantage in the cosmetics industry, catering to eco-conscious consumers.
2. Advertising - Disruptive innovation opportunity: Embrace a more inclusive and progressive approach to advertising, challenging stereotypes and capturing the attention of diverse target audiences.
3. Environmental Activism - Disruptive innovation opportunity: Utilize creative campaigns and messaging to encourage individuals to take part in environmental activism, breaking the stereotype that such activism requires sacrificing personal style or attractiveness.