These new green iPhone finishes are being debuted by Apple as an option for consumers to choose when purchasing a new smartphone from its existing product lineup. The smartphone finish comes in the form of green for the iPhone 13, while the iPhone 13 Pro is observed in alpine green to offer distinction from the existing options presently available. The finishes arrive as a midyear refresh to the brand's smartphone lineup, and bring the total number of color options for the iPhone 13 up to six and up to five for the iPhone 13 Pro.
The new green iPhone finishes will be available for consumers to preorder starting March 11 with availability starting on March 18, 2022.
Forest-Inspired Smartphone Finishes
These New Green iPhone Finishes Refresh the Product Lineup
Trend Themes
1. Green Smartphone Finishes - The introduction of green finishes for smartphones presents an opportunity for companies to capitalize on the trend of nature-inspired products in the tech industry.
2. Midyear Refreshes for Product Lineup - Companies can disrupt their own product lineups and generate consumer interest by introducing new color or finish options mid-year.
3. Increased Options for Product Personalization - The expansion of color options for popular products creates new opportunities for companies to offer customizable, personalized experiences for consumers.
Industry Implications
1. Smartphone Industry - Companies in the smartphone industry can capitalize on the trend of nature-inspired products by introducing new color options and finishes for their products.
2. Consumer Electronics Industry - The introduction of mid-year refreshes and increased personalization options provides opportunities for companies in the consumer electronics industry to stay relevant and meet the changing demands of consumers.
3. Product Design Industry - Design firms and product designers have an opportunity to create unique and innovative finishes and color options for popular products to keep up with changing consumer preferences and demand for personalization.