Two brand-new microbrews -- the 'Imperial West Coast IPA' and the 'Hazy West Coast IPA -- will be made available by San Diego-based Green Flash Brewing Company. In addition, the year-round selection will be offered nationwide in 12-ounce cans.
Green Flash's new portfolio of core brews celebrates the origin of The West Coast IPA, which helped establish West Coast-style IPAs worldwide. The company's newest IPAs are made with layers of pine, floral, and citrus and feature six distinct types of hops.
"These new beers are a celebration of the beloved West Coast-style IPAs, and our new packaging and branding reinforce our roots in San Diego, a special community that has consistently contributed to the prominent craft beer lifestyle. Green Flash is one of the original San Diego craft beers, and we’ll always have a deep connection to the people, coastline, and surrounding waters," said Aaron Grossman, creative and brand director.
Pine-Infused IPAs
Green Flash Launches Two New Beers to Its West Coast IPA
Trend Themes
1. Pine-infused Ipas - The addition of pine flavors in IPAs is a trend that will continue to evolve as breweries experiment with different hop varieties and flavor combinations.
2. West Coast-style Ipas - The continued popularity and demand for West Coast-style IPAs creates an opportunity for breweries to differentiate themselves by offering unique flavor combinations and brewing techniques.
3. Canned Craft Beer - As more breweries offer their selection in cans, there is an opportunity for innovative packaging that not only captures the essence of the brand, but also offers convenience and functionality for the consumer.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the trend of pine-infused IPAs by experimenting with new hop varieties and flavor combinations to produce unique and innovative brews.
2. Beverage Packaging - The increasing popularity of canned craft beer presents an opportunity for the beverage packaging industry to create innovative designs that capture the essence of the brand and provide convenience and functionality for the consumer.
3. Food and Beverage Hospitality - As pine-infused IPAs become more popular, restaurants and bars can differentiate themselves by offering unique and exclusive craft beer selections that incorporate this trend.