Green Claim is a Dutch consumer activist company that specializes in mediating complaints from airline customers. What makes Green Claim different from other consumer activist groups is that they let their customers decide how much they want to pay for their services.
Green Claim lets customers pay as little or as much as they want for their refunds, which range from 125 to 600 Euros. The pay-what-you-want service is awesome, but it is what Green Claim does with its profits that further separates it from the pack. Twenty percent of Green Claim's income is used to fund renewable energy projects in developing countries through a company called GreenSeat. Despite American airline carriers benefiting from this development, Green Claim's services are only available to those flying in the EU.
Negotiable Airline Rebates
Green Claim Lets Fliers Decide How Much Their Refund is Worth
Trend Themes
1. Negotiable Airline Rebates - The trend of allowing airline customers to determine the value of their rebates presents an opportunity for disruptive innovation in the airline industry.
2. Consumer Activist Mediation - The trend of consumer activist companies like Green Claim mediating complaints from airline customers offers potential for disruptive innovation in the customer service industry.
3. Pay-what-you-want Service - The trend of allowing customers to determine the price they want to pay for services, as seen with Green Claim, creates opportunities for disruptive innovation in various industries.
Industry Implications
1. Airline Industry - The airline industry can explore disruptive innovation opportunities by implementing negotiable refund systems for customers.
2. Customer Service Industry - The customer service industry can integrate the practice of consumer activist mediation to enhance customer satisfaction and resolution.
3. Various Industries - Various industries can adopt pay-what-you-want models to offer flexible pricing options and attract customers with different budget preferences.