London-based brand Greater Goods works in a three-way collaboration along with Good Measure and Outsiders Store on a new collection of goods. The designs celebrate the United Kingdom Jurassic Coast, which is famous for its fossils. All three of the contributing brands share a common admiration of the outdoors.
The designs follow the same ethos, delivering a slew of sustainable pieces that are made for any environment. This includes heavyweight tees and sweaters made by Good Measure. Both of these wearables are made in the colors Natural and Biscuit detailed with large fossil graphics and co-branding detailing throughout. In addition to the clothing option, there is also the offering of one liter Nalgene water bottles in Lavender or Tangerine colors.
Jurassic Coast-Themed Outdoor Capsule
Greater Goods & Outsiders Store Tap Good Measure on Capsule
Trend Themes
1. Jurassic Coast-themed Fashion - Opportunity for sustainable and thematic fashion focused on geographic locations with unique stories and visual appeal
2. Collaborative Sustainable Design - Opportunity for multiple brands to join forces on purpose-driven collections that utilize ethical and eco-conscious materials with a compelling narrative
3. Eco-friendly Accessories - Opportunity to create sustainable accessories, such as water bottles, that align with a brand's values and aesthetic
Industry Implications
1. Fashion - Brands can leverage their unique style and partner with like-minded companies to create limited edition collections with a storytelling aspect
2. Outdoor Gear - Outdoor gear companies can expand their product lines with accessories that have a sustainable and fashionable appeal
3. Travel & Tourism - Travel companies can create immersive experiences for customers by partnering with local brands to create products and clothing lines inspired by iconic natural landscapes and historical landmarks