Great Wrap is the only compostable cling wrap of its kind made from food waste and it provides a viable alternative to plastic. The revolutionary stretch wrap material made from potato waste was made possible thanks to a team of bio-designers, engineers and scientists who are committed to a new vision for sustainable packaging technology.
This food-based food storage system challenges conventional plastic in terms of function and it shares the advantage of being able to break down in less than 180 days. Additionally, Great Wrap is 100% compostable, which means it will only add organic matter to the compost pile without leaving nasty microplastics behind.
The Australian firm has its sights set on selling and manufacturing this sustainable packaging innovation in America this August.
Upcycled Cling Wraps
The Great Wrap Provides a Potato-Based Plastic Cling Wrap Alternative
Trend Themes
1. Compostable Food Wraps - The Great Wrap challenges conventional plastic by providing a food-based and compostable food storage option, opening up opportunities for sustainable packaging innovations.
2. Potato Waste-based Packaging - Great Wrap's creation of a revolutionary stretch wrap material made from potato waste presents new possibilities and opportunities for finding alternative sources for plastic packaging materials.
3. Sustainable Packaging Technology - The use of food waste to create compostable cling wraps highlights the need for more sustainable packaging innovations that address environmental concerns and opportunities for new business models.
Industry Implications
1. Food Packaging - Great Wrap's innovation in using potato waste as a basis for cling wrap brings opportunities for sustainable packaging in the food industry, reducing environmental impact while supporting innovation.
2. Sustainable Materials - The creation of compostable cling wraps from food waste and other sustainable materials presents a growing field of opportunity for companies seeking to reduce waste, lower carbon footprints and meet consumer preferences for eco-friendly products.
3. Bio-engineering - Great Wrap's use of bio-design and engineering to create sustainable packaging from food waste suggests possibilities in using existing and new bio-engineering technologies to solve environmental problems in packaging and beyond.