I would just like to state for the record that I probably haven't purchased an item from American Apparel in over a year. But hey, if you create a website, round up a few folk and come up with a clever name--Great American Apparel Diet--I guess you can get a lot of attention. If only I had thought of it!
That said, the Great American Apparel Diet was started by 20 women in September of 2009, to abstain from purchasing new clothing for one year. A perfect representation of today's out-of-control consumption, this diet not only saves money, but also helps the environment.
Since the Great American Apparel Diet was started, numerous women around the world have joined. Will you?
Year-Long Hipster Purges
The Great American Apparel Diet Saves Money and the Environment
Trend Themes
1. Consumer Minimalism - The Great American Apparel Diet highlights the trend of abstaining from purchasing new clothing as a way to save money and reduce environmental impact.
2. Sustainable Fashion - The Great American Apparel Diet promotes the trend of sustainable fashion by encouraging individuals to refrain from buying new clothing and instead utilize what they already have.
3. Collaborative Consumption - The Great American Apparel Diet showcases the trend of collaborative consumption as women from around the world join the movement and support each other in not buying new clothing.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the disruptive innovation opportunity of promoting sustainable fashion and consumer minimalism through initiatives like the Great American Apparel Diet.
2. Secondhand Clothing - The rise of the Great American Apparel Diet presents a disruptive innovation opportunity for the secondhand clothing industry to cater to individuals who seek to avoid purchasing new clothing.
3. Eco-friendly Textiles - The Great American Apparel Diet creates a disruptive innovation opportunity for the eco-friendly textiles industry to develop and market sustainable clothing options for consumers practicing consumer minimalism.