The wine manufacturer Grassini Family Vineyard sought the help of design firm Duffy & Partners to create an approachable look for this warm family brand. The result of their labor was an engaging tangled crest of birds and ribbons. The insignia is a five transformed into a G, which is a nod to the family name and their five children.
Still in limited production, the Grassini Family Vineyard bottles are each individually signed and labeled, featuring a hand-dipped wax seal. Exuding tradition and artisan qualities, the Grassini Family Vineyard branding stands out as something special. Full of the type of charm that can only accompany something meticulously handcrafted, the Grassini Family Vineyard brand and Duffy & Partners have created something that is comforting, yet still intriguing.
Traditional, handmade and simple, the Grassini Family Vineyard branding connects the consumer with the origins of the wine.
Hand-Dipped Vino Bottles
The Grassini Family Vineyard Branding is Warm, Homey and Traditional
Trend Themes
1. Handcrafted Branding - Opportunity for wine manufacturers to create engaging and authentic branding through traditional, handmade designs.
2. Personalized Labeling - Potential for brands to offer limited edition wines with individually signed and labeled bottles, adding a personalized touch to the consumer experience.
3. Nostalgic Charm - Demand for brands to evoke nostalgia and create a sense of comfort and tradition through their branding.
Industry Implications
1. Wine Manufacturing - Disruptive innovation opportunity to differentiate brands by incorporating handcrafted branding and personalized labeling.
2. Design and Branding - Opportunity for design firms to collaborate with wine manufacturers in creating authentic and nostalgic branding that resonates with consumers.
3. Luxury Goods - Potential for luxury brands to adopt traditional, artisanal elements in their product packaging and branding to appeal to consumers seeking nostalgia and exclusivity.