Luxe Graphic Tote Bags

Y-3 Launches a New Collection of Carrying Goods for FW20

Designer Yohji Yamamoto introduces a new set of graphic tote bags for the Fall/Winter 2020 season to join its Y-3 offerings -- which as referenced in the namesake, is inspired by the visuals of graphic prints. The seasonal carrying design is constructed from technical canvas materials and give the piece a vintage design language.

The front of the bag features branding accents that nod to Y-3 and iconography that is true to adidas. The graphics that detail the bag are disruptive and include prints that reference waves or tears as well as glaring eyes and a pouty lip that adorn the bag in a collage-like aesthetic. The minimal look features black lining as a slight touch of contrast, two handles and a snap button as the enclosure.
Trend Themes
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3. Minimalist Contrasts - Disruptive innovation opportunity: Incorporate subtle contrasting elements, such as black lining, to add visual interest to minimalist designs.
Industry Implications
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3. Retail - Disruptive innovation opportunity: Partner with renowned designers to launch limited-edition graphic tote bags, offering an exclusive product line that attracts fashion-savvy consumers to retail stores.

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