Old is new with the Granny wall shelf. Of course, if you've been following Trend Hunter lately, you would already know this. The granny phase is going strong in regards to home decor, from knitted stools to lighting, and now we can add doily mantles to the list.
Designed by Beerd van Stokkum, the Granny wall shelf is beautifully nostalgic. According to Yanko Design, "It comes in black or white, finished with a finely structured UV proof powder coating. It’s got a lightly grained feel and a deep matt look."
At least you know it won't yellow with age.
Doily Mantlepieces
The Granny Wall Shelf by Beerd van Stokkum is Beautifully Nostalgic
Trend Themes
1. Granny Chic Decor - The resurgence of nostalgic and traditional home decor styles that mix modern with vintage, offering opportunities for businesses to create products and services that cater to this aesthetic.
2. Doily Appreciation - The renewed appreciation of doilies as an element in home decor, opening up opportunities for businesses to design and sell furniture and accessories that incorporate this and other vintage textiles.
3. Revival of Traditional Crafts - The revival of traditional crafts and the incorporation of handmade elements into design, leading to opportunities for craftsmen and artisans to create and sell handmade home decor items.
Industry Implications
1. Home Decor - The home decor industry can leverage Granny Chic and Doily Appreciation trends by introducing product lines that include traditional and vintage elements that cater to modern tastes.
2. Furniture - Furniture designers and manufacturers can tap into the Granny Chic trend by creating furniture that combines vintage details with modern materials, finishes, and functionality.
3. Textile and Crafts - The textile and crafts industries have opportunities to create and supply handmade and vintage-inspired decorative items, such as doilies, embroidery, lace, knitting, and crocheting, that can be incorporated into home decor.