Grandy is a platform designed to bring grandparents and grandchildren together.
The platform offers a simple solution to connecting with loved ones and provides easy-to-follow instructions. To use Grandy, an adult simply creates a profile and sends signup links to grandparents and grandchildren who plan to use the platform. Once the account is set up, grandparents and grandkids are invited to schedule virtual one-on-one time. The platform is equipped with games such as virtual connect the dots, video chat features, and reading devices that allow grandparents and their loved ones to connect despite the distance.
Grandy offers one-on-one customer support to anyone who is having trouble with the program and plans to launch an updated platform this year.
Digital Quality Time Platforms
Grandy Was Designed to Connect Grandkids and Their Grandparents
Trend Themes
1. Virtual Family Connection - The trend of platforms like Grandy is focused on making family connections easier to maintain digitally, and developing a new one that seamlessly integrates all family members could prove disruptive.
2. Gamification of Virtual Interaction - Gamification of virtual interactions can be a disruptive opportunity for businesses looking to expand their customer outreach.
3. One-on-one Customer Support - Offering personalized customer support can be an innovative way to differentiate businesses in an ever-expanding digital landscape.
Industry Implications
1. Healthcare - Developing virtual platforms that allow doctors and their patients to connect all while maintaining proper safety protocols will be a disruptive innovation opportunity within healthcare.
2. Education - The trend of virtual interaction can be leveraged to reshape how education is delivered.
3. Retail - Gamification of virtual interactions can create new revenue streams and offer engaging, interactive content that fuel customer loyalty within the retail industry.