Following the success of its 'I Am Souper' range of high-protein soups, Fresh Marketing has rolled out a new line of microwavable grain pouches. Made with nutritious ingredients and designed for easy preparation, the new line is likely to appeal to time-pressed consumers who are looking for healthier options.
The 'I Am Super Grains' range is a lineup of ready-to-eat grain mixtures packaged in microwavable pouches. The varieties available include nutritious and flavorful ingredients such as such as quinoa, chorizo and chickpeas. Not only are the grain pouches high in protein and fiber, but they are also pre-cooked for easy preparation. As a result, the grains can be enjoyed as a tasty side dish for a home-cooked meal, as a quick and convenient lunch option at the office or even as an on-the-go meal solution.
Microwaveable Grain Pouches
I Am Super Grains is a New Line of Healthy and Convenient Side Dishes
Trend Themes
1. Microwaveable Grain Pouches - Disruptive Innovation Opportunity: Develop innovative packaging solutions to make microwaving grain mixtures even easier and more convenient.
2. Healthy Convenience Foods - Disruptive Innovation Opportunity: Create new lines of nutritious, ready-to-eat meals that provide consumers with convenient yet healthy options.
3. Time-pressed Consumer Solutions - Disruptive Innovation Opportunity: Develop products tailored to the needs of busy consumers looking for quick and easy meal solutions without compromising on nutrition.
Industry Implications
1. Food Packaging - Disruptive Innovation Opportunity: Design and produce innovative packaging solutions that cater to the rising demand for convenient and easy-to-use food products.
2. Healthy Food - Disruptive Innovation Opportunity: Develop new product lines of nutritious and flavorful ready-to-eat meals that meet the growing market demand for healthier food options.
3. Convenience Food - Disruptive Innovation Opportunity: Create innovative meal solutions that cater to time-pressed consumers seeking quick and convenient options for their busy lifestyles.