Many pet owners are turning to free-from meals for their furry friends, including grain-free pet food in particular, as some dogs are allergic to corn, wheat and other common grains. 'I and love and you' recently introduced a pair of grain-free Baked & Saucy oven-baked dog food that's coated in savory bone broth. As such, the versatile pet meal can be served dry or wet with the addition of water to create gravy.
This first-of-its-kind bone broth-coated wet/dry food offers a simple way for pet owners to add variety to dog's meals. The nourishing Baked & Saucy products are offered in varieties like Chicken + Sweet Potatoes and Beef + Sweet Potatoes, which are made with simple, wholesome ingredients like peas, potatoes and meat, with added vitamins and probiotics for additional health support.
Bone Broth-Coated Dog Foods
'I and love and you' Debuted 'Baked & Saucy' Grain-Free Pet Food
Trend Themes
1. Grain-free Pet Food - Disruptive innovation opportunity: Develop more varieties of grain-free pet food to cater to the growing demand from pet owners concerned about their pets' allergies.
2. Bone Broth-coated Pet Food - Disruptive innovation opportunity: Explore the use of bone broth coating for pet food as a way to enhance both the taste and nutritional content of the product.
3. Wet/dry Pet Food - Disruptive innovation opportunity: Create more wet and dry pet food options that can be easily mixed to provide variety and customization for pet owners.
Industry Implications
1. Pet Food - Disruptive innovation opportunity: Develop innovative and specialized pet food products, like grain-free and bone broth-coated options, to address specific dietary needs of pets and attract more health-conscious pet owners.
2. Meat and Poultry - Disruptive innovation opportunity: Collaborate with pet food brands to utilize meat and poultry by-products, like bone broth, in pet food production, reducing waste and creating new revenue streams.
3. Health and Wellness - Disruptive innovation opportunity: Partner with health and wellness brands to incorporate probiotics and other beneficial ingredients in pet food products, catering to the growing demand for healthier options in the pet industry.