As part of a marketing tool to display the work by artist RETNA, a luxury jet company commissioned him to adorn his work on the tail of one of their jets. The project called 'Hallelujah World Tour' is aimed at being the first solo New York presentation of Retna’s work.
The art will be seen on the tail of a VistaJet Global Express XRS aircraft. RETNA has over 30 international exhibitions and his art is aimed at marrying different culutures as the private jets can fly from New York to Moscow nonstop. The project is scheduled to be done by April 2011.
Graffiti Artist Jets
RETNA Paints a Picture of Unity on Planes
Trend Themes
1. Luxury Jet Art - The trend of commissioning artists to adorn luxury jets with their work creates a unique marketing tool and a disruptive innovation opportunity for artists to reach a high-end audience.
2. Cultural Collaboration - The trend of using art to bridge different cultures on luxury jets opens up opportunities for brands to promote unity and diversity, while also attracting a global customer base.
3. Artistic Brand Partnerships - The trend of luxury jet companies collaborating with renowned artists like RETNA allows for mutually beneficial partnerships that enhance brand image and offer artists a new canvas to showcase their work.
Industry Implications
1. Luxury Jet Travel - The luxury jet industry can leverage the trend of incorporating art into their aircraft to differentiate themselves, attract high-end clients, and provide a unique travel experience.
2. Art and Design - The art and design industry can explore the trend of collaborating with luxury jet companies to create customized art pieces for aircraft, opening up new avenues for artistic expression and exposure.
3. Marketing and Advertising - The marketing and advertising industry can take advantage of the trend of using luxury jets as a canvas for art to develop innovative promotional campaigns that resonate with affluent audiences and generate buzz.