Although the Grab app has already establishing itself in select airports as a handy resource for hungry travelers who want to avoid the long lines that can accumulate at their favorite food spots, the app has recently been more widely adopted at different locations in response to the pandemic—expanding to more locations across the US, Mexico, and the UK.
As airports stick to strict safety protocols to prevent the spread of the virus, the Grab app functions as a great tool, helping to reduce lines, making it easier for customers to pick up their food or retail items without having to browse in-person, and increasing profits for participating businesses. In addition to reducing wait times, the app also gives users more chances to save, with discount codes often shared through it. Given the unfamiliar and sometimes complicated business locations in some airports, the Grab app also offers turn-by-turn directions so that users don't have to worry about getting lost before their flight.
Airport-Specific Mobile Ordering Apps
The Grab App is Being Utilized to Limit Contact in Airports
Trend Themes
1. Contactless Airport Ordering - Opportunity for app makers to develop similar contactless ordering apps for other industries that require self-service and custom orders.
2. Retail App Expansion - Opportunity for mobile app developers to expand retail-based apps to airports and other areas where long queues are common, making contactless purchasing feasible while improving overall customer satisfaction.
3. Airport-specific Discounts - Opportunity for similar apps to provide discount codes to users with more options and promotions, thereby increasing the app's popularity among consumers and benefiting the participating businesses
Industry Implications
1. Hospitality - Hotels and resorts could benefit from implementing contactless ordering apps for their guests to help eliminate long queue lines while providing food and other guest services.
2. Theme Parks - Theme parks can develop contactless ordering apps that operate similarly to the Grab app to reduce queues and wait times at restaurants, retail shops, and other attractions.
3. Stadiums and Arenas - Sports venues can consider deploying similar contactless ordering apps to satisfy busy attendees while improving customer satisfaction, reducing contact, shortening physical queue times and increasing food and beverage sales