Featured in the GQ Italia February 2011 issue is a group of boyish, good-looking prepsters dressed in smart fashion and chilling on a couch.
Acting cool and casual are models James Smith, Leopold Nilsson and Lenz Von Johnston. The gang hangs out, comfortably outfitted in sleek menswear for the spring season. The GQ Italia February 2011 spread takes it to classy collegiate style in preppy skinny ties, sports coats and denim jackets.
Implications - The couch is symbolic of a place where people can gather communally as well as for comfort. When utilized in a photo shoot, it evokes a specific set of pathos from consumers. Corporations may consider utilizing couches in promotional campaigns if they're trying to invoke a communal relationship to their customers.
Couch Potato Photoshoots
GQ Italia February 2011 Editorial Features Relaxed Preppy Fashion
Trend Themes
1. Preppy Fashion Trend - Opportunity for clothing and fashion brands to incorporate preppy college styles into their designs.
2. Casual Photoshoot Trend - Opportunity for photography and visual media companies to offer laid-back, relaxed photoshoots for promotional campaigns.
3. Community Couch Trend - Opportunity for furniture and decor companies to market couches as a communal gathering place for consumers and friends.
Industry Implications
1. Fashion Industry - Brands can incorporate preppy styles into their designs for the spring and summer seasons to attract consumers.
2. Photography Industry - Companies can offer casual photoshoots for marketing and promotional campaigns, giving a more relaxed and approachable feel to their brand.
3. Furniture Industry - Marketing couches as a communal gathering place for consumers and friends can increase sales and create a sense of community around the brand.