The Gorton's Seafood Air Fried range has been launched by the brand as a lineup of frozen food items that are perfect for consumers to pick up as a new take on some classic recipes. The products consists of premium seafood that has been air fried rather than deep-fried to give it a crispy texture without the associated oiliness or calories. Featuring 50% less fat than other varieties on the market, the products come in two varieties including Air Fried Butterfly Shrimp and Air Fried Fish Fillets.
Priced at $8.99 each, the Gorton's Seafood Air Fried range doesn't require that consumers use an air fryer to prepare the products to expand accessibility. The products build on the popularity of air fried foods amongst consumers with a penchant for crispy fare.
Air-Fried Frozen Seafood Products
The Gorton's Seafood Air Fried Range Includes Two Options
Trend Themes
1. Air-fried Frozen Seafood - The use of air-frying technology to improve the texture, reduce calories and increase accessibility of frozen seafood products
2. Low-calorie Frozen Foods - The creation of innovative frozen food products that offer healthier options for consumers looking to reduce calorie intake
3. Premium Frozen Seafood - The introduction of premium seafood products into the frozen food market, offering consumers high-quality options for easy meal preparation
Industry Implications
1. Frozen Food - The frozen food industry can capitalize on the trend towards healthier and more convenient meal options with the introduction of products such as air-fried frozen seafood
2. Seafood - The seafood industry can explore the use of air-frying technology to increase the appeal and accessibility of their products in the frozen food market
3. Home Appliance - The home appliance industry can benefit from the trend towards air-frying by developing and marketing innovative air fryers for easy and healthier meal preparation