Gopuff and Misfits Market have announced a new partnership that's targeted towards expanding the latter brand's range of fresh grocery options on its platform, while also working towards reducing food waste overall.
The partnership will see Misfits Market's supply chain with more than 300 fruits, vegetables, dairy, meats, breads and more offered for delivery via the Gopuff service. This will see shoppers able to get a delivery of fresh grocery items at a low price point in as little as 15-minutes when opting for the instant delivery option.
Gopuff Co-Founder and Co-CEO Yakir Gola spoke on the Gopuff and Misfits Market partnership saying, "We are thrilled to unveil our fresh grocery initiative today and are proud to partner with Misfits Market. By capitalizing on our vertically integrated model and expansive scale, Gopuff is uniquely equipped to deliver high-quality fresh produce and groceries at very affordable prices. The addition of grocery on top of the 5,000 everyday essentials Gopuff already carries brings us one step closer in achieving our mission of maximizing every moment in our customers lives and marks a transformative advancement for our customers."
Anti-Food Waste Delivery Services
Gopuff and Misfits Market Partnered to Expand Fresh Food Options
Trend Themes
1. Fresh Grocery Delivery - Opportunity for innovative delivery services to offer a wide range of fresh grocery items at low prices with rapid delivery.
2. Reducing Food Waste - Potential for partnerships to address food waste issues by expanding access to surplus and imperfect produce through delivery platforms.
3. Vertical Integration Models - Potential for business collaborations to leverage vertically integrated models for streamlined delivery of quality products at affordable prices.
Industry Implications
1. Grocery Retail - Grocery retailers can explore partnerships to enhance their fresh produce offerings and reduce food waste through efficient delivery services.
2. Food Delivery - Food delivery companies have the opportunity to expand their service offerings by incorporating a diverse range of fresh grocery items for quick delivery.
3. Supply Chain Management - Opportunity for supply chain management firms to optimize delivery processes and reduce waste by integrating surplus produce into delivery platforms.