Today, everything can be accessed through our phones and hence the Google ‘Uncover Your World’ campaign makes use of the mobile experience. Google launched its interactive search application in early 2011. To bring the application to your fingertips, Google created the ‘Uncover Your World’ campaign that includes an interesting ad commercial and a stimulating website for your phone. The ad campaign was created by AdMob rich media that helped Google become more interactive with its users.
The website allows you to enter a 3D world with mini buildings and a mini movie that explores the Google search application. The campaign is certainly very fascinating. The Google search application allows users to browse through the virtual city and discover facts about anything desirable. Users simply use their voice or phone camera to begin their search. Technology is certainly making lives easier!
Voice-Activated Searches
The Google 'Uncover Your World' Promo Makes Use of the Mobile Experience
Trend Themes
1. Mobile Experience - Opportunity to create interactive and engaging mobile experiences using voice-activated searches.
2. Virtual City - Opportunity to develop immersive virtual city experiences that facilitate easy browsing and discovery.
3. Voice-activated Technology - Opportunity to innovate voice-activated search applications for enhanced user convenience.
Industry Implications
1. Advertising - Opportunity for advertisers to leverage voice-activated searches and create engaging ad campaigns.
2. Mobile App Development - Opportunity for mobile app developers to create innovative applications that utilize voice-activated technology.
3. Virtual Reality - Opportunity for virtual reality industry to incorporate voice-activated searches and create immersive experiences.