Google is launching a new feature to help travelers reduce their carbon footprint when flying.
Google Flights will now show search results that highlight the predicted carbon footprint of a flight. This way, future flyers can better understand their environmental footprint when planning a trip by air. In addition, Google has implemented a color-coded system that sorts flights from most environmentally friendly to least ecologically friendly. This color-coded sorting system will help users purchase flights that help minimize their carbon footprint.
Google will also integrate third-party information that highlights additional environmental details - such as plane type, flight route, and the carbon cost of a flight. The data comes from the European Environmental Agency and helps make this new feature as robust and comprehensive as possible.
Eco-Conscious Flight Bookings
Google Flights Will Now Show a Flight's Carbon Footprint
Trend Themes
1. Carbon Footprint Transparency - Opportunity exists for airlines to increase eco-awareness and competitiveness by displaying carbon footprint transparency.
2. Eco-friendly Flying - Opportunity exists for airlines to invest in eco-friendly innovation, such as low-carbon fuel, to appeal to environmentally conscious consumers.
3. Green Travel Partnership - Opportunity exists for travel and hospitality companies to partner with airlines to offer carbon-neutral travel packages for eco-conscious consumers.
Industry Implications
1. Airline Industry - The airline industry can leverage carbon footprint transparency and invest in eco-friendly innovation to appeal to environmentally conscious consumers.
2. Travel and Hospitality Industry - The travel and hospitality industry can partner with airlines to offer carbon-neutral travel packages for eco-conscious consumers.
3. Environmental Technology Industry - The environmental technology industry can develop new solutions to help airlines reduce their carbon footprint and improve the eco-friendliness of air travel.