To demonstrate just how easy it is to use Google Fiber TV, this bird-watching commercial features a young girl who explains it all through a simple metaphor.
Comparing TV shows to birds who are hiding, the voice-activated Google Fiber remote is like the bird caller’s whistle that will instantly make any species of bird appear just by calling it out. Creating a whimsical video full of exotic birds and an adorable little girl, Google is able to make its new and complex product seem much more approachable and easier for the general consumer to understand.
Instead of boring us with a technical explanation of Google Fiber TV and giving us a sales pitch, this cute and entertaining video works to pique the interest of viewers.
Metaphorical Bird-Watching Campaigns
A Child Explains How Simple it is to Use Google Fiber TV
Trend Themes
1. Metaphorical Marketing - Metaphorical marketing campaigns that use simple analogies to explain complex products or services.
2. Whimsical Advertising - Marketing strategies that prioritize entertaining and engaging content over traditional sales pitches.
3. Voice-activated Remotes - Voice-activated remotes that simplify the TV-watching experience for viewers.
Industry Implications
1. Telecommunications - Companies that provide TV and internet services could take this approach to advertising in order to make their products more approachable.
2. Consumer Electronics - Consumer electronics companies could use metaphorical campaigns to promote their products in a fun and engaging way.
3. Marketing and Advertising - Marketing and advertising agencies could adopt a more whimsical approach to their campaigns in order to stand out from other advertisers.