Google continues to dominate the online space, using a new initiative to explore the e-literary department with the launch of Google E-Books.
Entering a market that has already been established by dominant players like Amazon, Barnes & Noble and Apple, Google E-Books competes ferociously with more than 3 million books to access on any device with a web browser. This will also open doors to retailers who are looking sell E-books on their own platform. With its capacity, Google E-books makes a great play at putting this feature in the forefront of this i-bookworm market.
Megabrand E-Bookstores
Google E-Books Competes With Other iBookworm Readers
Trend Themes
1. Digital Book Market Expansion - The launch of Google E-Books signifies the continued growth and evolution of the digital book market, offering new opportunities for authors, publishers, and retailers.
2. Competition Among E-book Platforms - The entrance of Google E-Books into the market intensifies the competition between major players like Amazon, Barnes & Noble, and Apple, driving innovation and pushing for improved user experiences.
3. Cross-platform Accessibility - Google E-Books' access to over 3 million books on any device with a web browser highlights the increasing demand for cross-platform accessibility, providing a disruptive opportunity for online retailers to expand their offerings.
Industry Implications
1. E-book Retailing - The launch of Google E-Books opens up new possibilities for retailers looking to sell E-books on their own platforms, offering a disruptive innovation opportunity within the e-book retailing industry.
2. Digital Publishing - The expansion of the digital book market and the increasing competition among e-book platforms creates a disruptive innovation opportunity for publishers to adapt and explore new business models and marketing strategies.
3. Online Retail - With Google E-Books' cross-platform accessibility, online retailers have the opportunity to broaden their offerings and tap into the growing digital book market, fostering a disruptive innovation within the online retail industry.