The Goodles gluten-free products have been added to the brand's range of better-for-you pasta products to provide consumers with a way to elevate their diet with a familiar yet healthy-conscious option.
The products in clue the Gluten Free Vegan Be Heroes and Gluten Free Cheddy Mac, which were developed by the brand over the course of the past two years to ensure the utmost attention to a high-quality final product. Priced at $4.19 per box, the product is being stocked at in-store at Whole Foods, on Amazon and directly from the brand.
Co-Founder and CEO Jen Zeszut spoke on the Goodles gluten-free products saying, "Pretty sure that ‘when will you release a gluten-free version?’ was asked about 20 seconds after our launch, and it’s consistently been our most-requested wish ever since. That’s likely because millions with celiac disease struggle to find delicious products to eat, and 25% of all Americans are trying to limit their gluten intake."
Gluten-Free Instant Macaronis
These Goodles Gluten-Free Products Come in Two Options
Trend Themes
1. Gluten-free Pasta Expansion - Opportunity to cater to the rising demand for gluten-free alternatives in the pasta market with innovative product offerings like the Goodles Gluten Free Vegan Be Heroes and Cheddy Mac.
2. Direct-to-consumer Availability - Enhance accessibility and convenience by exploring direct online sales channels alongside traditional in-store placements like the Goodles products available on Amazon and Whole Foods.
3. Health-conscious Comfort Foods - Tap into the growing consumer interest in healthier comfort food options by developing products that combine familiar tastes with better-for-you ingredients, as seen in Goodles' healthy-conscious pasta range.
Industry Implications
1. Food and Beverage - Innovate within the food and beverage industry by introducing more gluten-free options to meet the diverse dietary needs of consumers, seizing the opportunity to offer new product varieties.
2. Retail - Transform the retail sector by embracing a direct-to-consumer approach, utilizing e-commerce platforms to reach a broader audience and create seamless shopping experiences like the availability of Goodles products on Amazon.
3. Health and Wellness - Disrupt the health and wellness industry by developing comfort foods that prioritize both taste and nutrition, catering to the increasing demand for products that support a balanced and conscious diet, such as the Goodles gluten-free pasta.