Many contemporary consumers are emphasizing the importance of health and wellness in their day-to-day and as such, good-for-you snack lines have been on the rise as individuals seek out guilt-free indulgence options. Fixx Health, based in Boston, is a brand that seeks to "rewrite the rules of the game" within the snacking industry. In fact, the 'Food as Medicine' market is rapidly expanding and this is where Fixx Health is thriving.
The motto of the company is playful: "We put good stuff in fun stuff." Fixx Health includes a vast array of nutritionally dense ingredients, featuring high doses of fiber, probiotics, vitamins, minerals, and herbs. The good-for-you snack line features low-sugar, low-carb indulgences. It extends with snacks, cookies, candies, chips, and even drink mixes.
Good-for-You Snack Lines
Fyxx Health Produces Wellness-Minded Snack Products
Trend Themes
1. Wellness-minded Snacks - Opportunity for snack companies to create more snack lines that include nutritionally dense ingredients, low-sugar, low-carb indulgences with probiotics, vitamins, minerals, and herbs.
2. Food as Medicine Market - Opportunity for businesses to thrive in the rapidly expanding 'Food as Medicine' market by providing guilt-free indulgence options.
3. Low-carb Snacks - Opportunity to create more low-carb snacks with high nutritional value to meet the growing demand for guilt-free indulgences.
Industry Implications
1. Snack Industry - Opportunity for snack companies to innovate by providing healthier snack options for wellness-minded consumers.
2. Health Food Industry - Opportunity for health food companies to enter the expanding 'Food as Medicine' market by offering functional snacks with high nutritional value.
3. Beverage Industry - Opportunity for beverage companies to create drink mixes with high nutritional value to provide guilt-free indulgences for wellness-minded consumers.