Schwarzkopf Professional's new GOODBYE ORANGE and GOODBYE YELLOW washes are formulated to help users maintain brunette and blonde colored hair while eliminating unwanted brassy and yellow tones.
GOODBYE ORANGE is a wash that neutralizes orange and red undertones on medium brown to dark blonde hair, resulting in more color longevity and luminosity between salon visits. While the product works to keep brunette shades cool, Schwarzkopf Professional's GOODBYE YELLOW wash is made for blonde hair, ensuring brassiness is gone with a combination of purple and blue dyes. Additionally, the blonde-specific product works to nourish even bleach-treated hair.
Each neutralizing wash from Schwarzkopf Professional is sulfate-free, 100% vegan, and is now on sale via Well.ca at $19.95 a bottle and at select salon locations.
Color-Neutralizing Hair Care
Schwarzkopf Professional's GOODBYE ORANGE Wash Eliminates Brass
Trend Themes
1. Color-neutralizing Hair Care - The trend toward neutralizing hair care products that preserve hair color will likely continue as consumers seek ways to maintain looks between salon visits.
2. Sulfate-free Products - As consumers continue to demand more natural and vegan-friendly personal care products, we may see increased adoption of sulfate-free hair care products like Schwarzkopf Professional’s neutralizing washes.
3. Customized Hair Care - Hair care brands may offer more targeted solutions for specific hair types and colors, as Schwarzkopf Professional has done with their specific neutralizing products for brunettes and blondes.
Industry Implications
1. Personal Care Products - As consumers become more interested in natural and vegan-friendly personal care products, brands in this industry must adapt to meet these changing demands.
2. Hair Care Products - As personalized and targeted hair care products continue to grow in popularity, hair care brands may need to adjust their marketing and product offerings accordingly.
3. Salon Services - With the trend toward color-neutralizing products, salon professionals may need to adapt their services to include more customized recommendations for clients seeking to maintain hair color between visits.