Good Night, Day is a Canadian clothing company that was founded and now independently run by Tara-Lynn Morrison. The designer aims to imbue her brand with a minimalist meets modern feel with an assortment of handmade pieces.
Features on Morrison ran in Vogue Germany, Refinery 29 and Miss Moss have brought well-deserved publicity to her autonomous label. Its specific focus on knits brings forward one of a kind looks for fall via shawls, cowls, turbans, fisherman style toques and alpaca collars.
On top of being distinguished by a unique feel, yet to be mastered by similar fashion houses, Good Night, Day’s fall pieces are also practical. The knits are exceedingly warm, sheltering buyers from crisp autumn weather.
Offbeat Autumn Knits
The Good Night, Day Label Offers Warm, Seldom Seen Garments
Trend Themes
1. Minimalist Meets Modern Fashion - Disruptive innovation opportunity: Create a fashion brand that combines minimalist and modern elements to attract a niche market.
2. Handmade Knitwear - Disruptive innovation opportunity: Develop a business specializing in handmade knitwear that offers unique and one-of-a-kind designs for the fall season.
3. Practical and Warm Clothing - Disruptive innovation opportunity: Create a brand that focuses on producing practical and warm clothing items for autumn, offering innovative designs and materials.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporate technology and sustainable materials into fashion design processes to create innovative and eco-friendly clothing.
2. Handicrafts - Disruptive innovation opportunity: Use advanced machinery and automation to transform traditional handicrafts into scalable businesses.
3. Outdoor Apparel - Disruptive innovation opportunity: Develop outdoor apparel using cutting-edge materials and technologies to offer superior protection and comfort in challenging weather conditions.