London-based footwear brand GOOD NEWS prepares for the Spring/Summer 2021 season ahead with new pieces. The brand turns its attention to the past as inspiration, specifically nodding to the 70s era in Los Angeles. During that sunny time, there was a lot of communal spirit, rebellion, and expression.
These are translated through visuals such as vintage Moroccan Raffias, ombre palettes, and frayed edges. Some of the standout silhouettes in the capsule include the low-top Opal and the high-top Palm sneakers. Both of these sit on top of an oversized rubber outsole foundation that is complete with branding at the heel. These are also detailed with bold hues including tie-dye finishing and patchwork designs to add some dimension to the sneaker.
70s-Themed Expressive Footwear
GOOD NEWS Readies for SS21 With Bright Footwear Designs
Trend Themes
1. 70s Footwear Trend - Fashion brands can innovate by incorporating elements of the 70s era into their footwear designs for the upcoming seasons.
2. Vintage-inspired Design Trend - Footwear brands could include design inspirations from previous decades and cultures to create unique and expressive shoes.
3. Bold Color Trend - Designers can experiment with bold and bright hues in their shoe designs to add a pop of color and personality.
Industry Implications
1. Fashion - The fashion industry can use this trend to create new footwear collections inspired by the 70s era, vintage design, and bold colors.
2. Textile - Textile manufacturers can innovate through creating new materials and fabrics that evoke the retro and vintage look, such as Moroccan Raffias and ombre palettes.
3. Retail - Retail companies can offer consumers more expressive and unique footwear designs that incorporate elements of the 70s era and bold color palettes.