Canadian sustainable clothing brand Good For Sunday’s FW22 Collection officially launching online next Tuesday, September 20th. The new collection is centered around versatility and pays homage to the great Canadian outdoors, and features crewnecks, sweatpants, hoodies, and more. The pieces are designed as matching sets that can also be effortlessly styled as separates - suitable to wear for work, lounging at home, or outside activities.
Notably, the collection features recycled polar fleece. Traditionally, Polar Fleece is made with virgin polyester because of its benefits to durability and shrinkage. In an effort to be sustainable, Good For Sunday has opted to use polyester broken down and recycled from garments that have reached the end of their life.
Canadian-Inspired Outdoor Wear
Good For Sunday Released Its FW22 Collection
Trend Themes
1. Sustainable Clothing - The use of recycled materials in clothing production presents an opportunity for companies to meet consumers' growing demand for eco-friendly and sustainable products.
2. Versatile Fashion - The trend towards multi-functional fashion that can be worn for different occasions is creating an opportunity for brands to design pieces that can be mixed and matched in a variety of ways.
3. Honor Local Culture - Incorporating cultural references into fashion designs can create a unique brand identity and appeal to consumers who want to express their connection to their heritage or community.
Industry Implications
1. Fashion - Fashion brands can invest in sustainable materials and versatile designs to meet consumers' demand for eco-friendly and multi-functional clothing.
2. Outdoor Retail - Retailers specializing in outdoor wear can take inspiration from Good For Sunday's homage to the Canadian outdoors and incorporate local elements into their designs to attract customers seeking unique and authentic outdoor gear.
3. Sustainability - Companies specializing in recycling can partner with fashion brands to provide sustainable materials for clothing production and create a more circular economy that reduces waste and conserves resources.