The Golden Project impressively immortalizes modern staples and pop culture icons such as Homer Simpson and a hamburger. Granted, those two subject matters right there go hand-in-hand. That said, the skeletal soldier and carton of popcorn do not. Thus, the Golden Project is much more broad than one might first believe. Nevertheless, each object and character depicted in the series are envisioned as gold statues.
Created by art director Antoni Tudisco, the Golden Project was created to prove how much work is involved in graphic design. He writes on Behance, "Some people and clients believe graphic design is just 'slapping texts and images together' in order to make any print material or online graphics. [...]As a designer, I can say that it's not just sitting in front of a screen." The Golden Project is a testament to that.
Modern Midas Touch Sculptures
The Golden Project Shows How Much Hard Work Goes Into Graphic Design
Trend Themes
1. Pop Culture Immortalization Trend - The Golden Project demonstrates the trend of immortalizing pop culture figures and modern staples by envisioning them as gold statues, creating opportunities for disruptive innovation in the art and collectibles industry.
2. Graphic Design Appreciation Trend - The Golden Project trend highlights the trend of appreciating the creative process involved in graphic design and presents opportunities for disruptive innovation in the design education and software industries.
3. Precious Metal in Art Trend - The Golden Project aligns with the trend of incorporating gold and other precious metals in art, creating opportunities for disruptive innovation in the luxury art and home decor industries.
Industry Implications
1. Art Industry - The art industry can leverage the Golden Project trend by creating collectibles and limited edition sculptures of pop culture figures and modern staples, using various materials and styles to appeal to different audiences.
2. Design Education Industry - The design education industry can tap into the Golden Project trend by incorporating more hands-on and immersive learning experiences, teaching students the value of creativity and the efforts involved in graphic design.
3. Home Decor Industry - The home decor industry can capitalize on the trend of precious metal in art by introducing luxury gold sculptures and accents in furniture and other home accessories, appealing to consumers interested in unique and highly valuable decor pieces.