To coincide with the launch of a decadent new treat by the name of Gold Caramel Billionaire, ice cream brand Magnum teamed up with Axe to create an equally indulgent body spray. The elegant gold packaging for the body spray features a dark silhouette of the new treat on a stick from Magnum that promises to speak to pleasure-seekers.
As for the Magnum Gold Caramel Billionaire ice cream itself, it is described as "an exciting union of crunchy biscuit coated in golden caramel cracking chocolate, encasing layers of gooey salted caramel sauce and velvety double swirled ice creams." Now, thanks to this unique collaboration with the men's grooming brand, people can indulge their senses with a spritz of this body spray.
Dessert-Inspired Body Sprays
Axe & Magnum Collaborated on a 'Gold Caramel Billionaire' Spray
Trend Themes
1. Dessert-inspired Body Sprays - Consumer preference for edible-inspired fragrance indicates an opportunity for other brands to enter the market.
2. Luxury Collaborations - More luxury brands can collaborate to reach a diverse group of customers and expand on their existing product portfolio.
3. Indulgent Products - The success of indulgent products suggests there is an opportunity for more brands to create luxurious and lavish products.
Industry Implications
1. Food - A similar collaboration with food brands ranging from fast food restaurants to frozen yogurt shops can help these brands expand their reach.
2. Personal Grooming - Incorporating edible elements in grooming products can create innovative products and attract a new demographic.
3. Luxury Goods - More luxury brands can collaborate to reach a diverse group of customers and expand on their existing product portfolio.