Beauty brand Too Faced recently unveiled a new skin product that it calls the 'Glow Job.'
The peel-off face mask comes packaged in a large pot, which contains the gel-like formula, which is mixed with the included plastic spatula before application. Once consumers mix the formula so that it's even, they simply apply it to their face with the spatula and then relax for about 30 minutes as the mask does its job. As Glow Job contains real flakes of gold, the transparent baby pink mask sparkles dramatically, making for a fun product to use that prompts consumers to take shots of themselves while wearing it to share on social media.
Once the radiance-boosting mask is peeled off, consumers will have soft glowing skin that's ready to function as the perfect canvas for the brand's other beauty products.
Radiance-Boosting Glitter Masks
Too Faced's 'Glow Job' Mask Nourishes the Skin and is Fun to Use
Trend Themes
1. Glitter Beauty Products - The rise of glitter masks and other beauty products incorporating sparkles offers a disruptive innovation opportunity for the beauty industry to create unique, visually appealing skincare experiences.
2. Social Media-driven Beauty Trends - The trend of consumers sharing photos of themselves using fun beauty products like Too Faced's 'Glow Job' mask highlights the potential for disruptive innovation in creating products specifically designed to be shared on social media platforms.
3. Multi-functional Beauty Accessories - The inclusion of a plastic spatula for mixing and applying the 'Glow Job' mask showcases an opportunity for disruptive innovation in developing multi-functional beauty tools that enhance the user experience.
Industry Implications
1. Beauty Industry - The beauty industry can explore disruptive innovation by capitalizing on the trend of incorporating glitter into skincare products, creating visually captivating and unique formulations.
2. Social Media Platforms - Social media platforms can harness the trend of users sharing photos of themselves using fun beauty products to create disruptive tools and features specifically designed for beauty content creators.
3. Beauty Accessories Market - The beauty accessories market can embrace disruptive innovation by creating multi-functional tools, like spatulas, that enhance the application experience and convenience of skincare and makeup products.