True to its "skin first, makeup second" philosophy, Glossier Phase 2 is now out, following the launch of an incredibly successful skincare range that's reached cult status.
While Phase 1 products were designed to prep the skin as a clean canvas, the three-piece Phase 2 set goes on to enhance natural features with minimalist products. The new trio includes: Boy Brow, Stretch Concealer and Generation G, a matte lip shade. When the products of Glossier Phase 2 are used together, the brand describes: "The look is bare, casual, applied in simple, easy gestures—we’re not out to cover you up, complicate your routine, or make you into someone else."
In addition to boasting beautifying properties, this new makeup collection nourishes skin with ingredients like jojoba oil, cocoa butter, mineral pigments and beeswax.
Minimalist Makeup Collections
Glossier Phase 2 Introduces a Trio of Easy-to-Use Makeup Products
Trend Themes
1. Minimalist Makeup Trends - Opportunity for beauty brands to create minimalist makeup collections that enhance natural features with easy-to-use, nourishing products.
2. Beauty Skincare Crossover - Disruptive innovation opportunity for beauty brands to create skincare-infused makeup products.
3. Clean Beauty Revolution - Opportunity for beauty brands to capitalize on the growing consumer demand for clean and simple beauty products.
Industry Implications
1. Beauty Industry - Opportunity for beauty brands to create minimal and multi-functional makeup products with skincare benefits.
2. Natural and Clean Beauty Industry - Disruptive opportunity for natural and clean beauty brands to create innovative, minimalist makeup products with nourishing ingredients.
3. Skincare Industry - Opportunity for skincare brands to leverage their expertise and create makeup products with skin-nourishing benefits.