Glossier has responded to customer feedback by reintroducing its original Balm Dotcom formula after the successful launch of a vegan version. This move follows numerous requests from loyal customers who cherished the original formula.
The brand recently debuted the revamped 'Strawberry Balm Dotcom,' which proudly showcases the beloved original ingredients. This lip balm is enriched with beeswax, known for its ability to retain moisture and keep lips hydrated, and lanolin, a gentle moisturizing agent suitable for sensitive skin. The formula also includes extracts of cupuacu fruit, rice bran, and rosemary leaf, alongside castor seed oil, delivering a rich and nourishing salve to coat the lips.
The 'Strawberry Balm Dotcom' lip product is available online through Glossier's website for $14 USD.
Non-Vegan Beeswax Balms
Glossier Relaunches the Balm Dotcom Using its Original Recipe
Trend Themes
1. Non-vegan Lip Balms - Exploring the resurgence of beeswax balms and the appeal to customers seeking original formulas.
2. Original Ingredient Revamp - Showcasing the return to classic ingredients like beeswax and lanolin to capture consumer nostalgia.
3. Nourishing Lip Salves - Utilizing botanical extracts and oils to create rich and hydrating lip care products for a premium feel.
Industry Implications
1. Beauty & Skincare - Rethinking traditional lip balm formulations to cater to the demand for nostalgia and natural ingredients.
2. Cosmetics Retail - Introducing revamped product lines with original ingredients to attract customers looking for familiar and trustworthy options.
3. Natural Beauty Products - Incorporating botanical extracts and oils into formulations to create nourishing lip care alternatives for health-conscious consumers.